Lume is a hospitality technology brand that helps luxury resorts, boutique hotels, and experience-driven villas deliver personalized guest experiences while supporting revenue growth and more efficient operations. Its platform combines a bespoke, white-labelled guest interface with intelligent automation, AI, and analytics, allowing each property to present services in its own brand identity rather than use a generic template.

Guests access Lume through a web app without downloading software. They can explore property information, request room service, book spa appointments and on-site activities, and receive content tailored to their preferences and trip. Lume also supports engagement through the web app, WhatsApp, SMS, and email, with automated messages for pre-arrival, check-in, service updates, upsells, and checkout. QR codes can help guests discover the digital experience around the property.

For hotel teams, Lume provides a live operational dashboard, guest behavior insights, and revenue and upsell analytics. Staff can update services, pricing, activities, and content in real time. The platform also supports pre-arrival planning and digital check-in, helping reduce manual coordination and paperwork.