Lumenok is a brand specializing in lighted arrow nocks for bowhunters and archers. Describing its products as the original lighted nocks, the company focuses on helping users see arrow flight and locate arrows after a shot. Its range includes nocks and accessories for compound bows and crossbows, as well as crossbow bolts and bolt packages. Customers can also build custom bolts and use the online nock selector to find options for particular arrow models.

Beyond its core products, Lumenok offers archery and fishing accessories, apparel, and a golf training aid. The website provides instructional videos, how-to information, product guidance, FAQs, a catalog, and customer reviews to support shoppers and users. Testimonials on the site highlight visibility in different light conditions, arrow recovery, and replaceable batteries on some nocks. Lumenok also offers customer support and a prostaff program. The company notes that a portion of every Pink Lumenok sold contributes to the treatment of childhood cancer at St. Jude Children’s Research Hospital.