Lumina

Lumina is a platform that helps organizations attract candidates by turning written job descriptions and listings into engaging video-based visual job postings. Designed for recruiters, marketers, agencies, and job boards, it supports candidate outreach, employer branding, recruitment campaigns, and jobseeker experiences. Users can create a video from a job-posting URL through a simple request process, then review and publish the result.

Lumina offers tools to improve the reach and presentation of job ads, including options for paid advertising, career-site video galleries, and sharing through a private LinkedIn ambassador network. Its API integrations help teams automate video requests and embed content in their workflows. The platform also provides templates, a weekly blog, webinars, and product resources to support talent attraction efforts. Organizations can explore the service through a demo or paid trial, and a preview tool lets users see how a job posting could appear as a Lumina video. Overall, Lumina focuses on making recruitment content more visual and helping teams connect with potential candidates across digital channels.