Lumina Marketing is a digital marketing consultancy founded by Cara Kjelstrup-Johnson, supporting professional services small and medium-sized businesses. Its practical, people-focused approach helps businesses make clearer marketing decisions, reach the right clients and get more value from their activity. Lumina starts by understanding a client’s goals, customers, existing marketing and capacity, then agrees priorities, puts the plan into action and reviews results.

Services cover strategy and marketing foundations, campaigns and social media, website development and customer journeys, and conversion and performance improvement. Support may include brand positioning, content planning, paid advertising, social media, website reviews, campaign reporting and lead-generation improvements. Lumina can help clients clarify what makes them different, attract better-fit leads, strengthen referrals and identify which marketing activities are worth continuing.

The consultancy works on individual needs or brings different areas of marketing together, with budgets discussed before the scope is recommended. Its portfolio includes rebranding, website rebuilds, social media planning and marketing strategies for organisations such as RevOps Hub, New Era Community Projects and Lions District 105SE.