Luontoliitto is a renowned brand celebrating its 80th anniversary in collaboration with its ambassadors. One of the ambassadors is Enni Rukajärvi, a talented snowboarder and medalist at the Olympics and X Games. Enni not only makes choices in favor of nature but also finds solace and relaxation in the outdoors.

She encourages everyone to seek experiences in nature instead of relying on social media. Growing up surrounded by nature in Kuusamo, Enni learned from a young age the positive impact of being outdoors on both mind and body. Over the years, her awareness of the need to protect nature and the effects of climate change increased.

Enni actively protects the environment through daily choices, conscious consumption, responsible waste management, and reducing air travel. As a Nature League ambassador, Enni aims to spread awareness and contribute to positive change. With a strong connection to nature, Enni believes that sharing and enjoying our beautiful nature brings immense happiness