Lure Cigars is a premium craft cigar company inspired by the founder’s father and his love of fishing and cigars. Launched in fall 2023, the brand brings together “Tackle & Tobacco” with an informal spirit captured in its motto: “Smoke Great Cigars & Tell Tall Tales.” Lure aims to offer flavorful, carefully made cigars at an accessible price, suited to everyday enjoyment without a dress code.

The company’s core range includes Corojo Oscuro, Habano, Oscuro and Maduro cigars. Corojo Oscuro features an aged, oily dark Corojo wrapper and is offered in toro, robusto and gordo sizes, with notes including dried fruit, cinnamon, caramel, spice and dark leather. The Habano range includes Nicaraguan puros, while Oscuro is a double-Maduro blend available in robusto and toro formats, with leather, cocoa and baking-spice flavors. Maduro is also part of the core collection. Lure has additionally promoted Fish Stix, a smaller Habano 2000 cigar, and announced a limited-edition Ecuadorian Connecticut Shade cigar called The Codfather.