Lurefans, founded in 2007 by renowned Chinese professional angler Haiyang Li, is a leading innovator in the fishing industry. With a global presence in more than 20 countries and areas, Lurefans has made a significant impact on the fishing community worldwide by designing and testing each product with a team of professional anglers, ensuring the highest standards of performance and reliability. The brand offers a wide range of fishing gears designed by tournament champions, including Blade Baits & VIB Jerkbaits, Crankbaits, Topwater, Metal Jigs, Soft Lures, Spinner Baits, and Fishing Rods, all featuring over 50 patented technologies related to fishing.

Lurefans products hold records for catching the largest large-mouth bass in China, measuring at 25. 6 inches, along with numerous records for native Chinese species. Committed to delivering exquisite craftsmanship and affordable fishing gear, Lurefans aims to make professional-grade equipment accessible not just to seasoned anglers, but to all fishing enthusiasts