Unclaimed brand
Experience acclaimed seafood, sushi, and prime steaks at Lure Fishbar in NYC and Chicago. Join us for lunch, dinner, or brunch in a vibrant, iconic setting.
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Hex Code
Color name
RGB
HSL
CMYK
#FFFFFB
Black White
255, 255, 251
60, 100, 99
0, 0, 2, 0
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#743F18
Walnut
116, 63, 24
25, 66, 27
0, 46, 79, 55
Lure Fishbar is a seafood-focused restaurant in New York and Chicago, operated by Mercer Street Hospitality. Its New York location sits beneath Mercer Street’s cobblestones in SoHo, while its Chicago restaurant is at 616 North Rush Street. The brand combines a lively, iconic setting with a menu spanning fresh seafood, sushi, and prime steaks.
Led by Executive Chef Preston Clark, the New York menu features an exceptional raw bar, market-fresh sushi, crispy rice, Asian red snapper, crab uni bucatini, and a signature burger. Guests can visit for lunch, dinner, weekend brunch, or a late-night meal, with raw bar and sushi available daily. Lure Fishbar also hosts special food and wine events, including multi-course dinners.
Reservations and private event requests are available for both cities. Guests can purchase physical and electronic gift cards or check their balance. As part of a hospitality group with more than 30 years of history, Lure Fishbar reflects a commitment to distinctive dining, quality food and drink, and genuine hospitality
How do I download the Lure Fishbar logo?
The Lure Fishbar logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are Lure Fishbar's brand colors?
The Lure Fishbar color palette uses the hex codes #FFFFFB, #FFFFFF and #743F18.
The Lure Fishbar name, logos and brand assets are trademarks of Lure Fishbar and its affiliates. Brandfetch isn't affiliated with or endorsed by Lure Fishbar. Their use is subject to Lure Fishbar's brand guidelines.
