Lurkit is an all-in-one marketing and creator platform focused on helping gaming companies grow their games and reach audiences. It connects publishers, studios, indie developers, and other brands with content creators, providing tools to find and engage creators, manage campaigns, and measure performance. Its analytics and marketing insights help customers make data-driven decisions and track campaign results.

The platform supports creator programs that can extend a game’s visibility and engagement over time, as well as key campaigns that distribute game keys to creators. Brands can also run paid, performance-based campaigns, called Quests, and set up missions and rewards to encourage creator activity at different stages of a campaign. Lurkit offers assisted and full-service support for organizations seeking additional help.

Creators can discover opportunities through partner portals and programs, which may include game and downloadable-content keys, early access, assets, giveaways, community access, social promotion, and rewards. Lurkit also provides case studies, a blog, webinars, a help center, and a media kit.