Lushness

The brand, "Parenting," focuses on providing valuable guidance and support to parents in navigating difficult conversations about racism with their children. Led by psychologist Dr. Jessica Jean-Baptiste, the brand offers concrete strategies for helping children process the harsh reality of racism.

Through emotional support and guidance, parents can empower their children to navigate racial trauma in a safe and healthy way. The brand emphasizes the importance of listening to children, validating their experiences, and addressing misconceptions and stereotypes about race and culture. They encourage ongoing discussions about race relations, as well as providing age-appropriate resources and reading materials.

In cases where children witness racism or bullying, Parenting advises creating an open and supportive environment for expression while reminding children that they are not alone. The brand also highlights the potential benefits of therapy for children facing debilitating trauma. By equipping parents with the necessary tools, Parenting aims to foster a society where everyone is respected and valued for who they are