Lutherland is a cultural tourism destination spanning Saxony-Anhalt and Thuringia, in central Germany. The region is closely connected to Martin Luther’s life and the Reformation, with authentic historical sites set among historic town centres, castles, gardens, hiking landscapes and vineyards. Its heritage also reaches beyond Luther, encompassing UNESCO World Heritage sites, the origins of the Bauhaus in Weimar, Jewish history in Erfurt, and the legacies of composers and writers.

The Lutherland brand helps visitors discover places, personalities and experiences across the region. Its travel inspiration includes more than 1,000 kilometres of routes in the Lutherweg hiking network, cultural attractions and traditional events. Highlights include Wittenberg’s annual Luther’s Wedding festival and Reformation celebrations, as well as the Thuringian Bach Weeks, featuring around 60 concerts, many at historic Bach locations. Visitors can also explore exhibitions devoted to Lucas Cranach and his artistic circle, including paintings, prints, medals and books. Through destination information and themed recommendations, Lutherland supports holiday planning, travel and meetings while presenting the region’s history as a living part of its cultural identity.