Unclaimed brand
LỰU ĐẠN is a menswear brand whose sartorial chronicles present inventive knits, evocative prints, and daring colour palettes to reframe Asian masculinity.
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Hex Code
Color name
RGB
HSL
CMYK
#FE0000
Red
254, 0, 0
0, 100, 50
0, 100, 100, 0
#DFDFDF
Alto
223, 223, 223
0, 0, 87
0, 0, 0, 13
#870F10
Tamarillo
135, 15, 16
360, 80, 29
0, 89, 88, 47
LỰU ĐẠN is a luxury fashion label founded in 2021 by designer Hung La, who is deeply inspired by the nuances of Asian identity and its evolving narrative. The brand's name, derived from the Vietnamese words for "Pomegranate" and "Bullet," symbolizes a "Dangerous Man," reflecting both strength and cultural depth. LỰU ĐẠN aims to celebrate heritage while embracing modern legacies, breaking free of conventional tropes.
The collection features a range of meticulously crafted pieces, including coats, jackets, sweaters, tops, t-shirts, denim, and accessories. Each item showcases rich color palettes, striking prints, and bold silhouettes, merging tradition with contemporary aesthetics. LỰU ĐẠN pushes the boundaries of fashion, focusing on the individuality of those who wear its designs, and is dedicated to providing a unique shopping experience with offerings across various regions, including Canada, Europe, and the USA. With community and culture at its core, LỰU ĐẠN is redefining luxury fashion in a meaningful way.
Brand industry
Luxury
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