Audrey Martial-Parsa

AM Luxe Consulting is a Lyon-based consultancy specialising in luxury retail and premium hospitality. Founded by Audrey Martial-Parsa, whose experience includes more than ten years in luxury watch retail and a Retail Training Manager role covering 13 Maisons, the firm helps leaders and managers identify gaps between brand standards and customers’ actual experiences. Its work begins with the realities of the sales floor, using a diagnostic questionnaire, discussion and, where appropriate, field observation to clarify causes and priorities.

Services include retail audits, mystery shopping, luxury sales training, structured onboarding and ongoing support for managers. Training develops teams’ customer reading, service posture, product storytelling, objection handling and selling skills through practical situations. The ELITE™ method brings together five dimensions: relational excellence, understanding the customer, embodying brand codes, sales techniques, and lasting customer engagement.

AM Luxe Consulting adapts each intervention to the need identified, from checking practices to building skills and sustaining improvement