Luxe Hapsal® is a slow luxe lifestyle brand that celebrates the relaxed chic Nordic riviera style. Based in Haapsalu, Estonia, our brand takes pride in designing and creating collections using sustainable and noble materials. Behind the brand is a talented mother and daughter Creative Directors & Founders Duo - Heli Huul and Maria Elisa Huul, both locals of Hapsal. Inspired by the charming atmosphere of their Nordic Riviera resort town, they draw creativity from the luminous seaside, natural swan lake performances, harmonious sunsets, and the unhurried pace of life.

The rich history of Hapsal, now known as Haapsalu, adds cultural significance to their limited edition collections. Luxe Hapsal designs chic linen dresses and resort wear for an international clientele, incorporating timeless aesthetics, attention to detail, and modern chic style. Our Luxe Hapsal Lifestyle Collection offers pieces for both mothers and daughters, suitable for barefoot frolicking in the garden during the day or paired with heels for an elegant seaside dinner at night.

Committed to responsible consumption, Luxe Hapsal uses 100% OEKO-TEX® certified linen and crafts every piece in their Hapsal ateliers. The brand's vision revolves around reducing waste, creating long-lasting garments, and prioritizing the well-being of people, the environment, and the natural materials used. By producing seasonless, well-designed pieces, Luxe Hapsal aims to transcend the disposable view of clothing and promotes a return to quality craftsmanship and mindful consumption. Follow us on Instagram or Facebook for daily inspiration, previews, and sneak peeks of upcoming collections. For collaboration or retail opportunities, contact us at [email protected].