Oktopost is a B2B social engagement platform that helps organizations manage social media and connect marketing activity to measurable business results. Built for B2B teams, its tools support social publishing, employee advocacy, social listening, analytics, customer engagement, and marketing intelligence. The platform is particularly focused on LinkedIn, enabling teams to publish varied content, manage company page conversations, and track engagement against business goals.

Oktopost also helps marketers measure social media’s contribution to pipeline and revenue, monitor brand and competitor conversations, and integrate social data with CRM and marketing automation systems. Its employee advocacy capabilities help organizations equip staff to share relevant brand content, with AI-assisted tools that personalize posts for individual advocates. Sales teams can use the platform’s content and insights to build relationships with prospects through social selling.

Designed for organizations across industries including technology, business services, legal, manufacturing, and financial services, Oktopost offers enterprise features such as approval workflows, role-based permissions, and audit trails.