lyredware.com

Liyong Zisha is the brand of Yixing Zhongchao Liyong Zisha Ceramics Co., Ltd., a controlled subsidiary of the listed company Zhongchao Cable. With registered capital of RMB 300 million, the company draws on Yixing’s long history and distinctive purple-clay pottery culture. Its mission is to maintain traditional cultural connections while adapting ceramic art to contemporary trends and sharing Yixing’s zisha heritage more widely, including internationally.

The brand offers zisha teapots, covered cups, other cups, tea accessories, and reproductions of nationally recognized works. Its website highlights new releases and popular products, and introduces the artisans associated with Liyong. The company also offers corporate customization and a cloud-based anti-counterfeiting platform, and promotes franchise opportunities and its zisha retail network. Cultural and informational resources include a museum, an app, news and events, and the Zisha Hui magazine. Through these products and activities, Liyong brings together Yixing ceramics, retail services, and cultural initiatives, with an emphasis on connecting traditional craftsmanship to a wider contemporary audience.