M1 Data & Analytics is a Data as a Service company that partners with brands and marketing agencies to build and deliver first-party consumer audiences. Its data comes from consumers who voluntarily provide information across more than 16,000 shopping sites, and records undergo a 30-day hygiene cycle to help keep them accurate and current. The company serves automotive, retail, health and supplements, and other consumer-facing industries.

Its core solutions include SmartPiXL, a cookieless technology designed to identify anonymous website visitors and return consumer profiles with behavioral attributes; AudienceIQ, which creates custom audience lists matched to campaign goals; and LocationIQ, which builds audiences based on visits to selected places. M1 also offers automotive data solutions and data hygiene services through All Data Counts. The company says its solutions are GDPR and CCPA compliant, include required privacy documentation, and provide records with remarketing rights. M1 works with clients to understand their customers and develop audience profiles, rather than simply supplying data files. Website visitor records are generally returned within 48 hours.