Maad is a brand that is revolutionizing FMCG distribution in Francophone Africa. With a focus on digitizing wholesale logistics, Maad offers a one-stop shop for informal retailers to order products, ensuring reliable delivery, low prices, and fewer stockouts. In addition, they provide working capital credit facilities to support retailers.

For FMCG brands, Maad offers a powerful tech platform that helps them regain control of their distribution. Their tools are trusted and used by local producers and distributors in Senegal, assisting them at every stage of the value chain, from planning operations to data analysis and decision-making. The Maad team is a talented and experienced group of individuals dedicated to the success of your operations.

Founded by three engineers with top educational and professional backgrounds, they specialize in data collection, field team management, and strategic decision-making. Contact Maad to benefit from their intelligent platform, which digitizes operations, collects and analyzes data, and helps you make the best possible decisions for your organization