Machina Sports provides sports intelligence software for organizations creating AI-powered fan experiences, matchday content, and internal tools. Its platform helps broadcasters, media companies, sportsbooks, prediction markets, teams, and leagues build workflows around their own data and operating requirements. Supported sources can include fan and CRM data, news and social content, owned media, live sports feeds, and internal knowledge, subject to each deployment’s permissions and coverage.

The platform includes four products. Factory turns a plain-language brief into a reviewable sports app or agent preview, grounded in approved sources. Studio lets teams configure and operate agents and workflows while monitoring sources, activity, failures, and usage. Arena supports structured testing, criteria-based evaluation, and comparisons between configurations, with evidence available to inform human decisions. AI Router manages model providers and routes requests according to tasks and operating constraints.

Machina Sports also offers a free Factory trial, guided builds, integration options through its SDK and APIs, and developer resources including Sports Skills. Its examples and evaluation guidance help organizations assess and shape sports AI experiences.