MACK Gruppe is a family-owned German business whose roots date back to 1780, when the Mack family began as a small wagon-building company in Waldkirch. Now led by successive generations, the group grew significantly with the founding of Europa-Park in 1975 and has developed into an enterprise focused on leisure, entertainment and storytelling.

Its activities extend well beyond the theme park. The group describes its work through three broad areas: creating memorable experiences, developing the technologies and concepts that make entertainment possible, and bringing imaginative worlds and stories to life. Its offerings combine attractions and entertainment with distinctive culinary experiences. The MACK Group also connects with partners across fields including gastronomy, industry, trade and food, sport, leisure, science and tourism.

The family’s long-term approach is reflected in its emphasis on tradition, innovation and emotion. Alongside its commercial activities, the group highlights sustainability and social responsibility, including support for charitable initiatives. It also offers career opportunities for people working with guests, behind the scenes and in creative roles.