Unclaimed brand
MacWell as your Creative Collective makes ambition contagious with brand strategy, creative storytelling, and production.
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Hex Code
Color name
RGB
HSL
CMYK
#BF6F2F
Copper
191, 111, 47
27, 61, 47
0, 42, 75, 25
#5F2707
Brown Bramble
95, 39, 7
22, 86, 20
0, 59, 93, 63
#FFDF9F
Cream Brulee
255, 223, 159
40, 100, 81
0, 13, 38, 0
MacWell is a Helsinki-based creative collective that partners with ambitious brands seeking growth and a stronger place in their markets. Its team brings together strategists, storytellers, designers and producers, combining brand thinking, creative collaboration and production to help businesses clarify their direction and build momentum.
MacWell’s services span brand strategy and storytelling, including positioning, architecture, naming, narratives, identity, messaging, marketing strategy and product launches. The collective also develops collaborations with cultural voices and talent, offering brand matchmaking, ambassador platforms, music partnerships and experiential activations. Its creative production work includes films, photography, content, motion graphics, animation, illustration, design and brand experiences.
The agency describes its approach as simplifying complexity and connecting strategy with execution. Its work includes campaigns and projects for brands such as Wolt, Mylab, iCare and Hiab, covering healthcare communications, product launches and creative collaborations. MacWell also offers a 30-minute brand audit to help organisations explore growth opportunities, identify cultural territories and consider how to pursue them.
Company type
Privately Held
Year founded
2006
Company size
11-50 employees
How do I download the MacWell logo?
The MacWell logo comes in two versions: dark icon and light logo. Download as SVG, transparent PNG or JPEG.
What are MacWell's brand colors?
The MacWell color palette uses the hex codes #BF6F2F, #5F2707 and #FFDF9F.
The MacWell name, logos and brand assets are trademarks of MacWell and its affiliates. Brandfetch isn't affiliated with or endorsed by MacWell. Their use is subject to MacWell's brand guidelines.
