Hideous is a leather goods brand inspired by Japanese minimalism and an unconventional approach to design. The brand creates hand-stitched bags and accessories, bringing together distinctive forms, considered aesthetics, and meticulous craftsmanship. Its range includes laptop bags, duffel bags, totes, backpacks, wallets, credit card holders, sunglasses cases, structured sleeves, and artist bags. Named styles include the Kyoto Weekender Duffel, Ginza Tote, Igochi Backpack, and Tazaki Laptop Bag.

Hideous builds its products from full-grain leather, selected for its quality and durability. Each piece is sewn by hand, with the brand highlighting 12 strong stitches per inch. It embraces the natural marks in the leather, which develops a softer feel over time while retaining its strength and acquiring a worn-in character. The collection features varied shapes and colors, with products available to shop online. Hideous offers free delivery within India and a seven-day returns policy, and provides information on shipping, care, warranty, damage, and defects.