Madeira in Style is a personal travel-planning service creating private stays in Madeira, tailored to the people taking them. Founded by Kellie Silva and operated by See Madeira unipessoal Lda, the brand brings together a small collection of private island homes with thoughtful planning and support throughout each stay. Rather than offering a one-size-fits-all itinerary, Kellie gets to know guests’ travel preferences, whether they enjoy active days exploring, relaxed mornings by the pool, meals out, or time with a private chef at home.

The service can help arrange the right place to stay, experiences and activities, and introductions to local professionals such as chefs, therapists and guides. Guests also receive on-island support, with Kellie involved from the first conversations through their time in Madeira. The aim is to make each visit feel personal, well cared for and shaped around the guest’s own pace. Madeira in Style also shares perspectives on the island through its journal, covering places, experiences, family travel and life in Madeira.