Mad Rabbit is a tattoo-care brand offering products designed to support fresh tattoos and help established ink look bold and healthy. Its range covers aftercare and everyday skincare, with individual products and bundled kits for different needs. For newly tattooed skin, the lineup includes an unscented wash, a lightweight soothing gel, tattoo balm, and a topical numbing cream containing 4% lidocaine. For ongoing care, customers can choose tattoo balm, an unscented balm stick, daily lotion, and body wash. The brand also sells mineral SPF 30 sunscreen, described as reef-friendly, and sun-care bundles combining sunscreen and balm.

Mad Rabbit’s kits include options for new tattoos, daily tattoo care, moisturizing, sun protection, and smaller tattoos, as well as multi-product sets and gift-ready assortments. Other offerings include a toiletry bag and digital gift cards. Customers can shop individual items or bundles, with the site promoting 20% savings on selected bundles and a membership that earns cashback.