MAD Madrid Artes Digitales is the leading European center for immersive experiences, situated in the iconic Nave 16 of Matadero Madrid. This unique brand combines art, science, and cutting-edge technology to offer completely different experiences from anything you've seen before. With 2,000 square meters of installations, including 1,200 square meters of immersive digital reality screens, a 300 square meter interactive room, 3 exhibition spaces, and a virtual reality room, MAD is the largest center for digital experiences.

They also have a dedicated space with 50 state-of-the-art virtual reality stations, making it the center with the most VR stations in Europe. MAD fosters artistic innovation through the MAD Lab artist residency, innovative sound effects, and the latest audiovisual projectors. As a project by Layers of Reality, SOM PRODUCE, and STARDUST, MAD combines expertise in digital arts, the Madrid cultural sector, and international production.

Discover a new world of art and imagination at MAD Madrid Artes Digitales