MyDestination.co.za is a travel and business directory operated by IGotAfrica CC, connecting travellers with accommodation, local information and businesses at destinations. Visitors can search for places to stay, explore city and town information, and find attractions, activities, transport, tours, safaris, shopping, cultural heritage and nature experiences. The site also helps travellers locate practical services, including banks, mechanics, medical professionals and emergency services, so they can navigate unfamiliar areas with greater ease.

Accommodation listings feature establishments such as guest houses, lodges, boutique hotels and hotels in South Africa and other destinations. Search tools allow users to specify a destination, accommodation preferences, dates and party size. Businesses can advertise their products, services and facilities to travellers, while service providers can invite customers to book time with them. The platform also offers business directory pages, product and image listings, and a shop featuring travel and tourism information. Charities are invited to seek support and can access free platinum listing advertisements.