The Modern Agriculture Foundation (MAF) is a non-profit organization dedicated to promoting the fields of Alternative Protein. Their mission is to accelerate the growth of the alternative protein ecosystem, foster high-impact innovation, spark entrepreneurship, and nurture a collaborative community in Israel and beyond. MAF is committed to developing more efficient food systems with minimal environmental impact and reduced cruelty.

They prioritize Foodtech research and development, entrepreneurship, and innovation, particularly in the alternative proteins sector. MAF actively supports Foodtech startups and leads the Middle East's only alternative proteins accelerator. With the pressing need for sustainable and diverse food sources, MAF aims to solve global challenges such as climate change, animal suffering, and world hunger by developing sustainable alternatives to animal proteins.

Everyone can contribute to their mission by volunteering, donating, or becoming a sponsor. MAF's featured projects include the Better Plate Accelerator, which focuses on alternative protein innovation, and the Leading Women in Israeli Foodtech Awards, recognizing women in the industry who are driving positive change