MAFI MAFI is a pioneering sustainable fashion brand that seamlessly blends the richness of ancient Ethiopian heritage with contemporary ready-to-wear apparel. Founded in 2011 in Addis Ababa, MAFI MAFI is renowned worldwide for its commitment to empowering and upskilling young artisan weavers, designers, and craftsmen. By utilizing hand-woven cloth made by local artisans, we produce versatile, accessible luxury pieces that reflect both our cultural roots and modern design aesthetics.

Inspired by her mother's small embroidery business and her love for hip hop culture, Mahlet Afework (Mafi) established MAFI MAFI to breathe new life into ancient textile techniques and develop innovative design and production systems. Our brand envisions disrupting exploitative and unsustainable practices within the fashion industry, prioritizing social, economic, and environmental impact throughout our entire value chain. Each year, we release one exclusive ready-to-wear collection, aiming to redefine global fashion calendars.

From locally sourcing raw materials and providing fair wages to embracing hydropower energy and minimizing textile waste, MAFI MAFI remains committed to making a positive difference. Experience the fusion of heritage and future-thinking, as we empower people, preserve tradition, and prioritize sustainability. Join us in the movement towards ethical and conscious fashion by exploring our flagship showroom and discovering the passionate team behind every MAFI MAFI piece