Aveve is a retail brand for people who enjoy gardening, caring for animals and baking at home. Its range brings together products and practical advice for everyday projects, with an online store and more than 200 shops where customers can collect orders. Gardeners can find plants, seeds, bulbs, soil, fertilisers, tools, machinery, greenhouses, watering equipment and products for outdoor living and pest control.

The animal-care range covers dogs, cats, chickens, horses, rabbits and other small animals, as well as birds, fish and livestock, with food, treats, accessories, housing and care products. For home bakers, Aveve offers bread and baking mixes, flour, ingredients, decorations, kitchen equipment and frozen baked goods. The brand also shares recipes, seasonal inspiration and guidance on topics such as lawns, vegetable gardens and pet care.

Workshops and demonstrations in its stores offer opportunities to learn about gardening, animals, baking and barbecuing. Aveve’s MyAveve loyalty programme lets members redeem points for discounts, products, brand benefits or charitable support