New Magic B2B is an innovative platform dedicated to wholesale and custom jewelry, enabling retailers to connect directly with leading factories in China, such as Viennois and Abella. Founded as part of the Artini Group, a publicly listed company in Hong Kong, New Magic B2B emerged to facilitate online jewelry procurement in collaboration with the South China Commodity Wholesale Market. With a selection of over 16,000 SKUs, the platform caters to various needs, offering both wholesale purchases starting from just one piece and custom solutions through ODM and OEM services.

The brand prides itself on providing quality products, ensuring that all suppliers maintain high standards such as stable quality, genuine gold plating, and good workmanship. New Magic B2B has successfully assisted over 110,000 jewelry retailers with their purchasing needs while also offering competitive pricing and free global shipping for orders over $500. The platform combines professionalism, creativity, and convenience, making it an essential resource for jewelry businesses