Unclaimed brand
The home fitness system that uses AI technology to give you hyper-personalised training on demand on a beautifully designed mirror.
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Hex Code
Color name
RGB
HSL
CMYK
#DBFF54
Canary
219, 255, 84
73, 100, 66
14, 0, 67, 0
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#10110D
Rangoon Green
16, 17, 13
75, 13, 6
6, 0, 24, 93
MAGIC is a home fitness brand focused on making personalised training accessible without a traditional gym. Its flagship product, the MAGIC AI Fitness Mirror, combines a sleek wall mirror with on-demand workouts and ReflectAI technology. During sessions, the system tracks movements, counts reps and sets, and provides real-time guidance on form, pace and range of motion. It also offers weight recommendations based on performance, creates weekly workout plans tailored to a user’s ability and goals, and tracks progress through body scans and fitness analytics. The brand presents the mirror as a virtual training companion designed to support consistency and confidence at home.
MAGIC also sells adjustable dumbbells in 20kg and 32kg pairs, a folding multi-incline bench, a dumbbell-and-bench bundle, and a massage therapy gun. Its dumbbells are designed to save space, with twist-change adjustment on the 20kg pair and 2kg increments on the 32kg pair. Customers can explore training programmes and classes, with the website promoting access to hundreds of classes and new content added weekly.
Company type
Privately Held
Year founded
2021
Company size
2-10 employees
AI fitness mirrors
Home strength training systems
Real-time exercise form correction
Adjustable dumbbells
On-demand fitness classes
How do I download the MΛGIC AI logo?
The MΛGIC AI logo comes in two versions: a logo and an icon. Download as SVG, transparent PNG or JPEG.
What does MΛGIC AI's branding look like?
The MAGIC wordmark is a compact, black uppercase geometric logotype, with the A formed as a distinctive angular, open-line mark. Its visual identity pairs clean geometric lettering and black-and-white foundations with vivid lime-green highlights, using polished mirror and workout imagery, uncluttered layouts, and bold, legible headlines.
What are MΛGIC AI's brand colors?
The MΛGIC AI color palette uses the hex codes #DBFF54, #FFFFFF and #10110D.
The MΛGIC AI name, logos and brand assets are trademarks of MΛGIC AI and its affiliates. Brandfetch isn't affiliated with or endorsed by MΛGIC AI. Their use is subject to MΛGIC AI's brand guidelines.
