Magical Waxing® is a Brazilian beauty brand and multi-service salon franchise founded in 2016. With six studios in metro Atlanta, more than 50,000 clients and over 7,000 Google reviews, the company offers franchisees a model for bringing its services to new locations. Its menu includes more than 60 services, combining Brazilian and full-body waxing with eyebrow threading, lash extensions, facials, skincare, vajacials, henna and wellness treatments. The brand also serves men through its Manzilianaire concept.

A distinctive feature is its use of 12 specialty hard-wax varieties made with proprietary Italian formulas, alongside a signature waxing technique. Magical Waxing provides franchisees with foundational training at its Tucker, Georgia flagship studio, continuing operational, hiring and marketing support, and resources for opening and growing a location. The stated initial investment ranges from $199,750 to $339,500, with a $35,000 franchise fee. Franchisees pay a 6% royalty and 2% Brand Fund contribution on gross sales, and must spend 4% of gross sales on local marketing.