Magic Beans is a brand that is driven by passion and a commitment to sustainability. Co-founded by Anneliese Hough and Sarah Grant, the brand offers a range of products and services aimed at promoting environmental management and creative practices.

Anneliese, the co-founder and product director, is an avid foodie with a love for all things related to food. She started the original Magic Beans Hawkes Bay Facebook group in 2016 to bring together a community of like-minded individuals who are passionate about reducing food waste. With her background in professional creative practice and expertise in user experience design, Anneliese brings a unique perspective to the brand.

Sarah, the co-founder and managing director, is a strong advocate for sustainability. With a postgraduate diploma in environmental management and experience in managing environmental charities, she is well-equipped to lead Magic Beans towards a greener future. Sarah's off-grid lifestyle and dedication to eco-friendly practices, such as solar power and composting, serve as an inspiration for the brand's ethos.

By joining the Magic Beans community, you can connect with home gardeners who share your passion for sustainability and enjoy the magic of growing your own food. Become a part of the brand's mission to make a positive impact on the environment while enjoying the fruits of your labor.