Magic Bohemia is a Prague- and Bohemia-focused publishing and cultural project exploring the region’s magic, myths, history, and Gothic traditions. Through articles and storytelling, it introduces readers to subjects such as alchemy, astrology, tarot, ghosts, vampires, saints, architecture, cemeteries, and local customs. Its content connects legends and historical figures with real places, including Prague landmarks, churches, castles, and memorials, helping visitors and enthusiasts discover the stories behind them.

The site is associated with BabaBarock and features The Tarot of Prague, Baba Studio’s first tarot deck, alongside discussion of tarot imagery and its links to Prague’s cultural heritage. It also highlights other decks, including The Bohemian Gothic Tarot, and explores how art, literature, and local settings inform their themes. Magic Bohemia offers information about tours and events, including a Magic Prague Tour focused on esoteric sites and curious places. A Baba Store is also listed on the site. Overall, the brand serves readers interested in discovering Prague and Bohemia through folklore, historical mysteries, Gothic culture, and creative tarot.