Unclaimed brand
MAGIC is a high-energy event for the trend + young contemporary fashion market, and home to industry-leading insights on apparel, footwear + accessories.
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Hex Code
Color name
RGB
HSL
CMYK
#F2F9FF
Alice Blue
242, 249, 255
208, 100, 97
5, 2, 0, 0
#C6AD7C
Sorrell Brown
198, 173, 124
40, 39, 63
0, 13, 37, 22
#212121
Mine Shaft
33, 33, 33
0, 0, 13
0, 0, 0, 87
MAGIC is a fashion industry events and editorial brand from Fashion by Informa, bringing together the trend and young contemporary fashion market. Its focus spans apparel, footwear, and accessories, connecting brands, retail buyers, manufacturers, suppliers, and other fashion professionals through events, content, and business opportunities. With more than 90 years of experience across its community, MAGIC aims to foster commerce, creativity, and collaboration while sharing insights on the changing fashion landscape.
The brand hosts events in Las Vegas, New York, and Nashville. Las Vegas features a broad gathering of brands and buyers; New York highlights trend-driven young contemporary labels and market-ready collections; and Nashville presents a selection of new and established women’s brands. Participants can register to attend, exhibit, sponsor, explore brand lists, and access hotel and travel information. MAGIC also offers a Business Solutions Center where companies can showcase technologies, services, and solutions to fashion professionals. Its content hub provides seasonal style coverage, editorial features, and strategic resources to help the community stay informed and industry-ready.
Fashion wholesale trade shows
Apparel and footwear brand marketplaces
Retail buyer sourcing events
Young contemporary fashion shows
Fashion industry business events
How do I download the MAGIC logo?
The MAGIC logo comes in two versions: a white logo and an icon. Download as transparent PNG or JPEG.
What does MAGIC's branding look like?
The MAGIC wordmark is a bold, uppercase navy sans-serif name, with a smaller “by informa” signature beneath it and three trailing dots as its distinctive device. Its visual system uses clean, modern sans-serif typography, a restrained navy-and-white base with purple accents, generous whitespace, and fashion-event photography that gives the identity a polished yet lively trade-show character.
What are MAGIC's brand colors?
The MAGIC color palette uses the hex codes #F2F9FF, #C6AD7C and #212121.
The MAGIC name, logos and brand assets are trademarks of MAGIC and its affiliates. Brandfetch isn't affiliated with or endorsed by MAGIC. Their use is subject to MAGIC's brand guidelines.
