Magic Gold is an online jewellery retailer offering a broad selection of gold, diamond, silver and other jewellery, along with coins and gifts. Its catalogue includes gold rings, earrings, bangles, bracelets, chains, kadas, mangalsutras, necklaces, pendants and matching sets. Diamond and solitaire options include rings, earrings, bracelets, pendants, mangalsutras, nose pins and loose solitaires. The store also lists silver jewellery such as rings, earrings, necklaces, chains, bangles, bracelets, mangalsutras and pendants, as well as idols, utensils, anklets and coins in several weights.

Customers can browse new arrivals, featured collections, gifts and offers, and the site promotes festive discounts and sign-up rewards. Online shopping features include account registration, a wishlist, a shopping cart, order tracking and size guidance for rings and bangles. Magic Gold provides information about returns and refunds, privacy, shipping and terms and conditions, alongside a blog and FAQs. Shoppers can contact the store by email at [email protected] or by phone at +91 7021173081, and can subscribe to updates about offers and promotions.