Magic Hour Needlecrafts is a passionate brand founded by Donna and Serena Murphy, dedicated to celebrating the art of cross stitching. Launched in January 2018 as an Etsy hobby, it has blossomed into a thriving business where quality and creativity meet in every product they offer. The brand specializes in a wide range of cross stitch supplies, including beautiful fabrics, vibrant floss and threads, and unique patterns categorized by designer and subject.

Magic Hour is designed for stitchers who cherish that precious "magic hour"—the time carved out from busy lives to indulge in the relaxation of stitching. Offering accessories, gifts, and downloadable freebies, the brand caters to both novice and experienced stitchers alike. With an understanding of the craft's joys and challenges, Donna and Serena invite customers to explore a diverse selection of products and connect with their vibrant crafting community. Experience the magic and craftsmanship of Magic Hour Needlecrafts, and find the perfect supplies for your next stitching project!