Magisch Kinderboek is a Dutch brand that helps families create personalized children’s books featuring a child as the main character. Customers choose a story, enter character details and upload photos, which are used to inspire the illustrations. They can also select themes and styles to suit a child’s age, interests or a special occasion. The extensive story selection ranges from adventures, fairy tales and animals to holidays, family events and learning milestones.

Each book can include up to five characters and is available in 26 languages. Customers receive a 26-page digital eBook, usually within 15 minutes, for €6.99. They can edit the text and illustrations before deciding whether to order a printed hardcover for €27.99. The brand also offers coloring pages based on book illustrations and a read-aloud audiobook option. Magisch Kinderboek presents its books as gifts and keepsakes, with examples and customer experiences featured on its website. The site advertises free shipping from two books and a 50% discount on the third hardcover book.