Magma | London is a dynamic and unique brand that offers an extensive range of products and services to cater to the creative and curious minds. Founded by Montse Prats and Marc Valli, the brand originated from their shared vision to create a physical space where people can gather new ideas and meet interesting individuals. Beginning with a small bookshop in Covent Garden back in 2000, Magma has grown and expanded its offerings over the years.

Today, Magma offers a wide variety of products ranging from prints and artwork, books, magazines, to unique and creative products and gifts. They have even ventured into their own product lines, including prints, t-shirts, totes, stationery, games, and books. Notable collaborations with publishing house Laurence King have resulted in creative and innovative products like Bird Bingo, the Magma Sketchbooks, and the Stickyscapes series.

With the recent launch of their new flagship store on Shorts Gardens, Magma aims to reflect its evolution from a bookshop to a complete creative and lifestyle concept. This ambitious space features new product lines, a large magazine selection, a print counter/bar, and an accessories boutique. It also serves as a venue for events and exhibitions showcasing diverse artists, themes, trends, and styles.

At Magma, they believe that a shop is more than just a place to sell products—it's an experiential space where ideas, interests, passions, and dreams intersect. The brand thrives on the invaluable feedback and engagement from visitors, who bring their varied perspectives and knowledge. Walking into a Magma store should feel like stepping into a thermometer, a place that captures the current cultural climate.

While the internet can bring convenience and accessibility, Magma's physical stores offer a breath of fresh air—an immersive experience that cannot be replicated online. So, whether you're searching for artistic inspiration, unique gifts, or simply want to explore the creative scene, Magma | London welcomes you to visit their stores and discover something extraordinary