MAGMA ski

**Brand Description: MAGMA**

MAGMA is a unique brand born from the passion of professional skiers Alex Hall and Hunter Hess, alongside filmmaker Owen Dahlberg, in 2019. This dynamic trio has created an exceptional trilogy of ski films, culminating in the release of the final installment, MAGMA 3. Known for its authentic representation of freeskiing, MAGMA 3 departs from the high-budget, polished aesthetics of traditional ski movies, offering a raw, nostalgic feel reminiscent of home videos and bootleg skate films. Utilizing handheld camcorders, including the Panasonic AC-160 and HC-X20, Dahlberg captures the essence of skiing in both competition and creative filming. The brand reflects a commitment to the sport's roots, showcasing the versatile skills of Hall and Hess, who balance competitive skiing with innovative filming techniques. MAGMA is more than just a ski film; it’s a celebration of camaraderie, dedication, and the art of skiing, proving that extraordinary outcomes can arise from a simple passion for the slopes.