Magnifaïk is a makeup and beauty-coaching brand co-founded by Cristina Cordula, drawing on her experience advising clients on the textures, shades and techniques that suit different people. Its aim is to help everyone reveal their personality through effective makeup that also complements skincare. The range includes complexion enhancers, foundations, concealers and under-eye correctors, bronzers, highlighters, blushes, eye-shadow palettes, mascara, lipsticks and accessories. The brand also offers curated sets combining products for looks such as a luminous complexion, enhanced eyes or everyday glow, alongside gift cards and refills for selected lipsticks.

Magnifaïk presents its formulas as clean, free from controversial ingredients and made with skincare-active ingredients, including Brazilian-inspired actives. Its website extends the beauty-coaching approach with makeup advice and tutorials, beauty consultations, customer reviews and a free loyalty club offering member benefits and exclusive discounts. Products are sold online and through more than 400 retail locations in France and Switzerland, including Nocibé and Manor. The brand also provides customer support and information on ingredients, delivery, returns and refunds.