MaiaLearning is a college and career readiness platform that helps students, families, schools, counselors, and higher education institutions guide students toward future opportunities. Its services support learners from early career exploration through college applications and postsecondary planning. Pathfinders offers career exploration for students in kindergarten through grade five, while the broader platform provides tools for academic and career planning, college research, applications, résumé building, and financial aid guidance. Features also include MaiaLearning AI, student digital profiles, career-readiness micro-credentials, work-based learning, and social and emotional learning resources.

For schools and districts, MaiaLearning helps counselors organize student information, monitor progress, streamline college applications, and connect students with colleges through virtual events. Colleges and universities can use the platform to support admissions and recruitment, communicate with prospective students, publish content, and access data analytics. The company also serves independent educational consultants through GuidedPath. MaiaLearning reports use in more than 70 countries and engagement across 18,000 colleges, universities, and schools, reflecting its role in connecting student guidance with educational planning and recruitment.