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Hex Code
Color name
RGB
HSL
CMYK
#51227D
Honey Flower
81, 34, 125
271, 57, 31
35, 73, 0, 51
#512789
Daisy Bush
81, 39, 137
266, 56, 35
41, 72, 0, 46
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
Lazada Group, founded in 2012, stands as Southeast Asia's premier eCommerce platform, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. At the heart of Lazada's vision is a commitment to revolutionizing retail through advanced technology, superior logistics, and secure payment solutions. As a subsidiary of Alibaba Group since 2016, Lazada leverages cutting-edge technology and data analytics to enhance the online shopping experience, ensuring a seamless transition to digital transactions.
A centerpiece of Lazada is LazMall, Southeast Asia's largest virtual mall, featuring over 32,000 trusted brands with a promise of product authenticity, quick delivery, and easy returns. Coupled with Lazada Marketplace, which launched in 2013, the platform connects retailers to millions of customers, providing essential services such as payment processing, customer support, and marketing analytics. Additionally, Lazada’s cross-border initiative allows fans of Southeast Asian brands to access international products with remarkable efficiency. With a vision to serve 300 million customers by 2030, Lazada is shaping the future of retail in the region.
Brand industry
E-commerce and Shopping
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How do I download the Lazada logo?
The Lazada logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are Lazada's brand colors?
The Lazada color palette uses the hex codes #51227D, #512789 and #FFFFFF.
The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.
