MainStory

MainStory is an Indonesian childcare brand offering daycare, playschool, and in-home care designed to give children a safe, supportive environment and parents greater peace of mind. Its services combine trained caregivers with technology, including real-time CCTV and app-based monitoring. Daycare Pintar provides childcare with transparent monitoring, technology-enabled features, and access to expert visits. HomeCare Pintar brings trained nannies or midwives to families’ homes, including support suited to new parents and newborns.

MainStory says its care approach is built around seven safety measures, including child-friendly facilities, carefully selected and trained staff, standardized procedures, emergency readiness, professional support, health and nutrition, and a curriculum informed by Montessori and IEYC approaches. The brand also describes its platform as an AI-enabled childcare operating system connecting online and offline services. With more than 30 branches across multiple Indonesian cities, MainStory serves families while offering partnership programs for people interested in establishing daycare businesses. Its stated mission is to make reliable childcare more accessible and support children, parents, and caregivers across Indonesia.