Major Feed Lures

Major Feed Lures is an American fishing-lure brand focused on helping anglers trigger a feeding response from predatory fish. Its approach is straightforward: create purposeful baits designed for the moments when fish are ready to eat, without relying on gimmicks. The company says its lures are made in Florida, built by anglers, and tested by its team.

The product range centers on soft-plastic eel-style baits. Skinny Eels are offered in 5-, 7-, and 9-inch sizes, while Fat Eels come in 5-, 7-, 9-, and 11-inch options. Major Feed Lures also sells jigheads made for Skinny Eels in 5- and 7-inch sizes, and for Fat Eels in 9- and 11-inch sizes, along with exclusive products. Customers can browse and purchase individual lures, jigheads, or the full bait selection through the brand’s online store. The site also provides customer-care information, including shipping, returns, and contact details. Orders over $75 qualify for free shipping within the United States, and visitors can sign up for updates about exclusive product drops.