Make It York

Make It York is York's destination management organization, dedicated to enhancing and promoting the city as a world-class destination. With over 2000 years of deep historic roots, York is a modern cosmopolitan city that offers a compact and beautiful experience to visitors. As part of their visitor economy activity, Make It York leads the city's tourism strategy and promotes York regionally, nationally, and internationally through their Visit York brand.

They engage with both leisure and business visitors, providing comprehensive tourism marketing and communications. Additionally, they prioritize resident engagement, market intelligence, and support member businesses. Make It York ensures that culture is accessible and relevant to everyone in York through an ambitious culture strategy.

By 2025, they envision York as a city where exceptional heritage is combined with a cutting-edge and contemporary approach to creativity. In addition to their culture-focused initiatives, Make It York curates a high-profile calendar of city center festivals, activities, and events to keep the city center enticing for residents and visitors. They also manage the iconic Shambles Market, contributing to the vibrant atmosphere in York.

With their dedication to visitor economy, culture, markets, and events, Make It York plays a crucial role in making York a truly remarkable destination