MakeUGC is an AI video creation platform that helps businesses produce user-generated-content-style ads without filming. Designed for e-commerce brands, apps, agencies, SaaS companies, creators, and marketing teams, it turns a written script into a video by pairing it with an AI actor. Users can choose from more than 1,000 realistic AI actors, create custom avatars, and produce product-in-hand demonstrations, talking-actor videos, gestures, and B-roll content. The editor supports captions, music, B-roll, and trimming, while custom AI workflows help automate production.

MakeUGC also offers tools for recreating ad formats. Its Video Agent analyzes a reference video and rebuilds its structure and pacing around a product, while the Content Library lets users browse and adapt UGC ads by niche, style, and format. Additional capabilities include AI scripting, image generation, batch creation, multilingual support, and API access for integrations. Subscription options range from creator and growth plans to Pro and enterprise services, with features such as team support, custom workflows, and dedicated capacity.