Maksz is one of the largest professional associations in Hungary, exclusively representing agencies in the marketing communications industry. Committed to promoting quality work in the industry, they bring together integrated, creative, media, and other specialist agencies that meet strict entry criteria. Maksz advocates for the interests of agencies and actively works towards the development and sustainability of the Hungarian marketing communications industry.

Their core pillars include Education/ Knowledge-sharing, providing a platform for networking and cooperation among industry players and assisting job seekers and employers through their HR database. Maksz organizes prestigious local and international competitions, such as the EFFIE Awards and the Arany Penge Festival, aiming to enhance the chances of Hungarian agencies at Cannes Lions and Eurobest. They also provide support through advocacy, standard-setting, and nurturing young talent, ensuring the growth and integration of the Hungarian marketing industry.

Maksz is a partner of the European Association of Communications Agencies (EACA), allowing them to leverage international experiences and contribute to Hungary's global market integration