Senior Group Europe

Senior Group is a senior-care brand offering residential and in-home support designed around older adults’ individual needs and preferences. Its residences provide a family-oriented environment, round-the-clock care, comfort and safety, with personal care plans informed by each resident’s health, habits and wishes. For seniors who prefer to remain at home, the company arranges flexible assistance, including visiting caregivers and support scheduled to suit the family’s needs.

Senior Group also offers SG-Box, a solution intended to help seniors stay connected with family, and a Family Mail service through which relatives can send and receive printed postcards. The team helps families understand municipal co-financing options, including vouchers and co-payments, and can advise on the application process. Consultations are available to help families explore suitable care arrangements and plan visits.

The brand presents care as both practical support and human connection, with an emphasis on dignity, trust and companionship. Its website lists residences and services in Latvia and Lithuania, as well as information about careers and investment opportunities in senior care.