MamaBaas is a parenting and family lifestyle platform from Uitgeverij Lannoo, offering information and inspiration for parents at every stage of family life. Its coverage begins with trying to conceive and pregnancy, then follows families through birth, babyhood, toddlerhood, preschool and school years, and the teenage years. The site also explores momlife and dadlife, including relationships, work, wellbeing, household routines, recipes and family outings.

Readers can browse practical articles, expert interviews, parenting advice and personal stories from mothers and fathers. Topics range from fertility and baby names to children’s health, sleep, food, play, education and childcare. MamaBaas also provides a pregnancy week-by-week guide, an ovulation calculator, a dedicated app and a podcast. Its website features expert and parent profiles, while the MamaBaas Plus offering and webshop provide additional ways to engage with the brand. A curated selection of books and calendars is highlighted among its bestsellers. Visitors can subscribe to the newsletter for updates, and the platform offers contact and advertising information for those wishing to connect.